UK regulators want feedback to ensure Google`s Privacy Sandbox remains fair
(Android Central)

Google is trying to strike the right balance between privacy and money. What you need to know Google has provided a set of proposals for the development of its Privacy Sandbox initiative. The company will work with the UK`s Competition and Markets Authority (CMA) on a more open, collaborative approach to the Privacy Sandbox. The commitments are the result of an investigation into the initiative back in January. Google and UK regulators have announced a set of proposed commitments that will help to shape the search giant`s Privacy Sandbox initiative. The UK`s Competition and Markets Authority (CMA) have stated that the purpose of these commitments is to `ensure that the design, development, and implementation of the Privacy Sandbox Proposals does not lead to a distortion of competition in the digital advertising markets.` With input from the Information Commissioner`s Office (ICO), the CMA will oversee the development and implementation of Google`s privacy initiative. The agenc...